Raw UGC footage for your team: b-roll, product shots, and no-voiceover clips
I shoot footage packages — close-ups, product in use, textures, ambient scenes — so your team has real creator-shot material to edit however they need.
Shot types
- Product close-ups
- Product-in-use footage
- Ambient and lifestyle shots
- Vertical and horizontal footage
What UGC b-roll footage is and when to use it
UGC b-roll footage is a set of standalone product clips, details, textures, and visual moments your team can use as support material to edit ads, reels, landing pages, or internal presentations. No voiceover, no narrative structure: raw visual material with creator-led quality.
B-roll types I usually deliver
- Product in use
- Clips of the product in real context: hands, textures, application, visible results.
- Details and close-ups
- Short shots of packaging, labels, ingredients, interface, or visual product elements.
- Mood and styling
- Setting and atmosphere clips that complement the brand visual identity without on-camera presence.
- Transitions and textures
- Visual support material for editing: pours, applications, swatches, product movement.
Best fit
- Content teams that need raw material to assemble their own pieces.
- Brands that already have an editor and need fresh, natural product footage.
- Projects that combine b-roll with another service like ads, lifestyle, or testimonials.
Not the best fit if
- You need finished pieces with voiceover, structure, and CTA.
- You are looking for long-form content with editorial narrative.
- The product needs verbal context to be understood.
How I prepare a b-roll package
- 1. Product and objective You tell me which product to cover, what the material will be used for, and what visual style you want.
- 2. Shot list I prepare a list of shots and angles that covers what your team will need for editing.
- 3. Recording with product I produce the clips with attention to lighting, texture, framing, and raw material quality.
- 4. Organized delivery You receive clips named and formatted in vertical or horizontal orientation per the brief, ready for editing.
FAQs about UGC b-roll footage
- Does the b-roll include voiceover or final editing?
- No. This service delivers standalone clips without voiceover or narrative structure. The idea is that your team gets quality raw UGC footage to edit their way. If you need finished pieces, the lifestyle UGC or ads services are a better fit.
- How many clips are included in a package?
- It depends on the brief and the product. A typical package has 8 to 15 clips, but it adjusts to your needs. We define this before shooting so you receive exactly what your team will actually use.
- Can I combine b-roll with another service?
- Yes, and that is one of the most common ways to use it. Many clients add a b-roll package on top of a lifestyle UGC, ads, or testimonial project. That way we make the most of the session and get more material out of it.
- What format are the clips delivered in?
- Usually MP4 vertical (9:16), but if your team needs horizontal or both orientations, we coordinate before the shoot. Files are delivered named and organized to make editing easier.