Figure out what you need first
Before you start looking, get clear on what you want. TikTok and Meta ads? Videos for your landing page? Testimonials? Your answer decides what kind of creator you need.
UGC creators don’t all do the same thing. Some focus on talking-to-camera ads, some on demos, some on lifestyle content. Some mostly work with beauty brands, others with tech or ecommerce. Knowing what you need saves you time and money.
For example, I work with brands that need videos in Spanish and English: problem-solution ads, demos, testimonials, and spokesperson videos. If that sounds like your project, I could be a good fit. If you need something else, another creator might suit you better.
Where to find professional UGC creators
There are a few places to look. Platforms like Billo, Insense or JoinBrands connect brands with creators, though quality varies a lot. Fiverr is a direct channel with verified reviews; I’m on there as gisela_sm (4.7/5, 177 reviews). You can also search TikTok and Instagram for hashtags like #ugccreator or #ugclatina.
Google works too. A creator with their own website, a portfolio, and client testimonials usually takes the work more seriously than someone with only a social media profile.
UGC agencies make sense if you need a lot of videos. They usually cost more, though, and you get less personal attention. If you want to talk directly with the person filming and keep a close eye on tone, working with the creator directly tends to go better.
Ask other people in marketing, too. The UGC world is small and good recommendations get passed around.
What to check in a UGC creator’s portfolio
The portfolio matters most. Don’t just check whether the videos look nice. Check whether they feel real, whether they’re put together like ads, and whether the creator can change tone from brand to brand and still sound natural.
Look at the audio (it matters as much as the picture), even and natural lighting, how comfortable they are talking to camera, a range of formats (ads, demos, testimonials), and whether the first few seconds make you want to keep watching.
See whether they’ve worked in your category. It’s not a must, but if they’ve made videos for products like yours, they’ll understand what your customers worry about and get it right sooner.
Something a lot of brands skip: ask what they know about ads. A UGC video has to work inside a campaign, so you want someone who understands hooks, calls to action, and how an ad is put together.
How to write the brief
A good brief saves you reshoots. It doesn’t need to be twenty pages, but it should cover what the product or service is, who you sell to, which platform the video is for, the tone you want, your key messages, and the call to action.
Include examples of videos you like and videos you definitely don’t want. That gets the style across much faster than a long description.
When I work with a brand, I always ask to see their current ads (even ones that aren’t working), their landing page, and at least one competitor video they like. That gives me enough context to suggest ideas that fit the brand.
A common mistake is controlling every word of the script. If you hire an experienced creator, let her suggest the structure, since she knows what works on each platform. You bring what you know about the product and the customer, and she handles the idea, the filming, and the edit.
Budget and what’s included
It depends on video length, the script, how many videos you need, the language, and whether you'll run them as ads. My UGC packages on Fiverr start at $40 for one video in Spanish (October 2026 price). Custom and direct projects are quoted, and so are English versions and a paid ads license. See the breakdown in how much a UGC creator charges.
UGC rates vary a lot depending on the creator’s experience, how complex the brief is, and how many videos you need. A package usually works out cheaper than paying per video. A typical package might be 3 to 5 videos with different hooks.
Some creators charge per video, some monthly, and some per project. Always ask what’s included. How many revisions? Vertical and horizontal versions? Short cuts for Stories? Rights to use the videos in paid ads?
Usage rights are important. Make sure the agreement says whether you can run the videos as paid ads. Some creators include it and others charge extra. In my case, organic usage is included and a paid ads license is quoted separately.
My advice: start with a small test project (2 or 3 videos) before you commit to a big package. You get to see the quality, how communication goes, and whether you like working together, without risking much budget.
Red flags
Don’t hire someone with no portfolio. If they can’t show you past work, you have no way to judge their level. The same goes for anyone who promises sales. The creator makes the videos, but results also depend on your ad strategy, your product, and your funnel.
Be careful with anyone who takes the project without asking a single question about your brand. A good creator wants to understand your business, your audience, and what you’re after. If they don’t ask anything, you’ll probably get something generic.
Watch out for delivery times that sound too good. A solid UGC video takes prep, filming, and editing. If someone promises ten videos in two days, it’ll show in the quality. For reference, I deliver in 3 to 5 business days after I receive the product and we confirm the brief.
And pay attention to how they communicate. If they take ages to reply while you’re still negotiating, it’s unlikely to get better once the project starts.
A profile you can evaluate now
Gisela Saldarriaga is a bilingual UGC creator. She produces TikTok and Meta ads, demos, reviews, and spokesperson videos from Medellín, in Spanish and English, for US Hispanic, Spain, and LatAm brands. She works on Fiverr as gisela_sm: 4.7/5 from 177 verified reviews. 28+ brand campaigns. Content is delivered to the brand; she does not post client work unless it is an ambassador deal.