Ad format
Problem-solution UGC videos that start with what bugs your customer
I make ads with a hook, problem, solution, and CTA structure, one of the most common setups in paid social. My background is in journalism, so I know how to organize a message so it lands in a few seconds.
I want this serviceThe work
Examples of my work
1 · Overview
What the problem-solution format is for
This format works because it follows how people make decisions: they feel a frustration, recognize the problem, and pay attention when the solution shows up. It isn’t magic, but it’s one of the most common structures in UGC ads.
What you can request
- Hook + problem + solution + CTA
- Hook variations
- Problem-solution with demo
- Before and after
Markets and formats
- Brands in the US, Spain, and Latin America, in Spanish or English.
- Conversion and retargeting campaigns on Meta and TikTok.
- Cold audiences who need to recognize the problem before they’ll look at the product.
2 · Formats
What you can ask me for
Hook + problem + solution + CTA
The classic structure: grab attention, name the problem, introduce your product, and tell people what to do next.
Hook variations
The same video with different openings, so you can test which one stops the scroll in the first 3 seconds.
Problem-solution with demo
For when the solution is easier to get by seeing the product in use.
Before and after
I contrast the frustration at the start with the result, so the change is easy to see.
3 · Process
How it works
Problem and audience
We find the real problem your ideal customer has: what bothers them, what they’ve tried, and why it’s still not fixed.
Hook and structure
For Spanish videos, I write several hook options and lay out the order: problem, solution, proof, and CTA. For English, I work from your script.
Filming
I film each part with real emotion and good pacing so people don’t drop off halfway.
Delivery with variations
You get videos with different hooks, ready to test, so your team can see quickly which one works.
4 · Fit
Is this for you?
This is for you if
- You run an ecommerce or direct-to-consumer brand, already run paid ads, and need ads with a clear structure.
- Your product fixes a specific problem: it saves time or money, or makes something complicated simple.
- Your team knows the hook is what makes or breaks an ad.
This isn’t for you if
- Your product doesn’t solve a clear problem, or the problem is hard to show on video.
- You want brand or aspirational content with no direct sales goal.
- You don’t have a defined offer or a CTA to send people to.
5 · Questions
Common questions about problem-solution UGC
Why does the problem-solution format work so well?
Because it mirrors how we make decisions: first we feel the frustration, then we look for a way out. When the video is done well, viewers recognize themselves in the first few seconds and are paying attention when the solution shows up.
How many hook variations do you recommend?
At least two or three per video. The hook decides whether someone keeps watching, so having options to test is a smart use of your budget.
Does this format work for any product?
It works best when the product solves a real, specific problem. If the problem is clear and the solution can be shown in 30 to 60 seconds, it’s a good choice.
Can you write the scripts, or do I need to send them?
For Spanish videos, I write them. I have more than nine years in journalism and media, so I’m used to organizing a message so it grabs attention. I just need details on the product and your audience. For English videos, I work from your script.
6 · Get started
Need ads that start with your customer’s problem?
Tell me what you sell, the main problem your audience has, and whether you know which hooks have worked before. I’ll put together a proposal from there.
Request videosLast updated: Oct 13, 2026
Also offered
01 / 02Ad format
I make ads with a hook, problem, solution, and CTA structure, one of the most common setups in paid social. My background is in journalism, so I know how to organize a message so it lands in a few seconds.
tophatmediaGisela is outstanding! Her professionalism, presence, and storytelling ability are next-level. She transformed our brief into a powerful and captivating narrative — with the tone, flow, and delivery of a seasoned TV presenter. Her voice, articulation, and screen presence are incredibly polished, and you can tell she brings real journalistic experience to the table. Communication was smooth, revisions weren’t needed, and the final result far exceeded expectations. If you want your message delivered with impact and authority, Gisela is the one. Truly world-class!Examples of my work
1 · Overview
What the problem-solution format is for
This format works because it follows how people make decisions: they feel a frustration, recognize the problem, and pay attention when the solution shows up.
It isn’t magic, but it’s one of the most common structures in UGC ads.
What you can request
- Hook + problem + solution + CTA
- Hook variations
- Problem-solution with demo
- Before and after
Markets and formats
- Brands in the US, Spain, and Latin America, in Spanish or English.
- Conversion and retargeting campaigns on Meta and TikTok.
- Cold audiences who need to recognize the problem before they’ll look at the product.
2 · Formats
What you can ask me for
Hook + problem + solution + CTA
The classic structure: grab attention, name the problem, introduce your product, and tell people what to do next.
Hook variations
The same video with different openings, so you can test which one stops the scroll in the first 3 seconds.
Problem-solution with demo
For when the solution is easier to get by seeing the product in use.
Before and after
I contrast the frustration at the start with the result, so the change is easy to see.
3 · Process
How it works
Problem and audience
We find the real problem your ideal customer has: what bothers them, what they’ve tried, and why it’s still not fixed.
Hook and structure
For Spanish videos, I write several hook options and lay out the order: problem, solution, proof, and CTA. For English, I work from your script.
Filming
I film each part with real emotion and good pacing so people don’t drop off halfway.
Delivery with variations
You get videos with different hooks, ready to test, so your team can see quickly which one works.
4 · Fit
Is this for you?
This is for you if
- You run an ecommerce or direct-to-consumer brand, already run paid ads, and need ads with a clear structure.
- Your product fixes a specific problem: it saves time or money, or makes something complicated simple.
- Your team knows the hook is what makes or breaks an ad.
This isn’t for you if
- Your product doesn’t solve a clear problem, or the problem is hard to show on video.
- You want brand or aspirational content with no direct sales goal.
- You don’t have a defined offer or a CTA to send people to.
5 · Questions
Common questions about problem-solution UGC
Why does the problem-solution format work so well?
Because it mirrors how we make decisions: first we feel the frustration, then we look for a way out. When the video is done well, viewers recognize themselves in the first few seconds and are paying attention when the solution shows up.
How many hook variations do you recommend?
At least two or three per video. The hook decides whether someone keeps watching, so having options to test is a smart use of your budget.
Does this format work for any product?
It works best when the product solves a real, specific problem. If the problem is clear and the solution can be shown in 30 to 60 seconds, it’s a good choice.
Can you write the scripts, or do I need to send them?
For Spanish videos, I write them. I have more than nine years in journalism and media, so I’m used to organizing a message so it grabs attention. I just need details on the product and your audience. For English videos, I work from your script.
6 · Get started
Need ads that start with your customer’s problem?
Tell me what you sell, the main problem your audience has, and whether you know which hooks have worked before. I’ll put together a proposal from there.
Last updated: Oct 13, 2026